E-Mail Marketing Tips
Standard letter format is best for practically all email marketing audiences. Email marketing is just like a personal communication. This means starting with a name and ending with a signature.
1) Email Marketing Structure
When writing for email marketing, you must focus on three key areas: the "Fields"; the "Body Copy"; and, if applicable, the "Landing Pages". All require virtually equal attention.
2) Think in Both Parts
An email marketing campaign has two parts, not one: the email your customer receives; plus the hyperlink embedded in the email that he or she clicks on to respond to your offer. This link takes the customer to a web page with a reply form (to email marketers, this is called the landing page). The landing page requires almost as much attention to writing and design as the email itself.
3) No File Attachments
Try to avoid the file attachments in email marketing. Mostly internet users hesitate to open the attached file from unknown users. If you have necessary information to share with users then add a hyper link in your email marketing message.
4) Make It Personal
Use a personal name & particular department name in the FROM line of you message. This pattern shows the personal attachment or friendly tone.
From: Rizwan Zahid
5) If You Can't, Individualize
You may not know the proper name of your recipient. Or, if you do, you may not be able to include this name in the salutation for technical reasons. In these cases, consider individualizing the salutation. For example: "Valued UPS Customer:"
6) Dear, hello, or hi?
"Dear John Smith" is best. "Hello John Smith" is okay. Unless the recipient is a customer, never say "Hi John Smith." That's too familiar for a first-time contact.
7) Use a Deadline
If you are offering time limit offer in you email campaign, including this in the Subject field can be motivating. For Example,
Subject: “Renewal notice, Deadline noon tomorrow.”
8) Email to by Name
E-mail is personal communication. Try to send email by proper reception full name in TO line field. If you not have any name information in your contact list. You can use customized TO field. Avoiding to use only first name in To line field. Its look like too personals, too soon.
9) Avoid using word Free
Email is a relationship, not an advertising media. I suggest keep the word ‘free’ out of the Subject field, and use it only once or twice in the body of your email marketing message.
10) Focus on Opening Sentence
You need to give your opening sentence a lot of thought. When I write for email marketing, I focus on the opening sentence as much as I do the headline and SUBJECT field. It is here that the reader is either drawn into the body copy of your message, or skips it entirely and moves on to the next email in her inbox.
11) No Long Paragraphs
Long paragraphs are intimidating. A rule of thumb for sales letters and other marketing materials is that no paragraph should be longer than seven lines. In email marketing, I suggest you keep paragraphs in your email to no more than six lines. This will make the text look more concise and inviting to read.
12) Fonts Style
Readership studies indicate that the best fonts for email communications are Arial 10pt and Verdana 10pt. Never go smaller than 10pt under any circumstance. If you decide to send your email message in 12pt, use Arial.
13) Highlighting the Benefit
Highlighting the key benefit of your offer can be effective in the Subject field. This is provided you can do so effectively in just seven to nine words. Just be sure to avoid a promotional or overvalued tone. State your benefit simply.
14) HTML or Plain Text
Email sent in HTML format gives you the opportunity to apply fonts, backgrounds, graphics, and even animations to your email marketing message. Don’t make you email look like a webpage. But internet users are comfortable receiving email in text format, so plain text is usually not a problem. Now a day’s plain text marketing messages will seem unprofessional and cheap.
15) Subject Line
Mostly customer decides on whether or not to open after reading the Subject line. Subject line copy is vital to the success of your email marketing efforts. So, pay due attention. Try to ask a question to make a more attention.
16) Make it Varied
Don’t send your email newsletter the same time every month. Make it varied. You don’t want people getting into a routine where they know your sending something and they just delete it.
17) Don’t make your newsletter about you
Don’t use your company name as the title. Company names, titles and logos are all about you. Write your newsletter about them. The benefits to them of your product, service or content.
18) Adding Pictures
In HTML email you can also include a picture of your product. In my experience, this has been very effective in lifting response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
19) Check the Links
A recent email campaign for a major telecom provider contained an incorrect link. Unfortunately, it wasn’t just a dead link. It was a link to a pornographic web page! I can think of nothing more frustrating for a marketer than losing a potential customer because of such an error. Check, check, and re-check.
20) Add a Toll-Free Number
While most prospects will respond to your offer online by clicking a link, some will prefer to call and speak with someone live. A toll free number will often boost response.
21) Use a Landing Page for Response
A landing page is the most popular way of responding to your offer. It works like this: you prospects clicks the link in your email message and is taken to a special web page. This page will often include a form fill out and submit to complete the transaction.